“We eat first with our eyes.” It’s a saying with diverse and varied stories. It does not matter who said it first, because modern science has proved it to be true. So how important is it for food manufacturers to engage consumers with the right packaging?
Various studies have shown that humans depend heavily on their eyes when they consume food. An academic article in Elsevier Brain and Cognition, titled “Eating with Our Eyes: From Visual Hunger to Digital Satiety,” cites a wealth of evidence and explores what it means in the modern world, where we do not seek the next. meal in the desert.
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We are currently in an environment saturated with smart devices, social media and hundreds of TV channels. The document, written jointly by representatives of several universities, shows how this has spawned new food trends.
The newspaper claims that the rise of “food porn” or “gastroporn”, along with the success of top chefs and cooking programs, “has led to an inevitable exposure to visually succulent cooking procedures and beautifully portrayed dishes, often using less than healthy foods. ”
As a result, much of the world’s population seeks to replicate this effect and create a visually perfect meal. That’s why it’s so important that packaging can attract consumers with the promise of a dinner on Instagram.
Snap and It’s Done
According to an article by Steve Johnson published in The Balance in The Balance, it took an average of 150 minutes to prepare a home-cooked meal in the 1940s. Today, “cooking at home” takes fewer than 30 people. The demand for easy meals to prepare, prepared or even pre-cooked is high. pressure is exerted on the packaging to show that the products are of high quality, easy to prepare, because the need for speed begins well before we arrive at the kitchen.
According to WebpageFX’s research on the psychology of color, people make an unconscious judgment about a product within 90 seconds of an initial investigation. In addition to this, 93% of people will choose a product based solely on its visual appearance.
The demand for cooked meals that are more nutritious and give the feeling of being authentic and cooked at home, while being sustainable, is increasing. A special report from FoodIngredientsFirst revealed that the zero waste movement had made consumers more aware of sustainability. Incorporate consideration of the sustainability of ingredient procurement processes to the choice of packaging material.
All wrapped Up
Food manufacturers can not underestimate the importance of choosing the right material to package their new product lines. If customers judge in only 90 seconds their visual appearance, you can not go wrong.
The choice of plastic gives a product that seems cheap and will most likely be associated with microwave meals high in salt and fat. Aluminum, on the other hand, is a high quality product that makes it easy to prepare and bake easily, is highly recyclable and reduces food waste.
According to Alufoil, the European Association of Foil Producers, this material is not only an absolute barrier against moisture, light and oxygen to keep food fresh longer, but it also helps save more resources than their production throughout the supply and value chain. In addition, 75% of all aluminum ever produced is still used thanks to its repeatable recyclability.
By working with a flexible manufacturer, you can create custom packaging designs that meet product requirements while having a fantastic appearance. This includes uniquely shaped aluminum trays designed to ensure a perfect baking result, as well as attractive color trays.
Humans have evolved to rely on their sight to spot food on the horizon while hunting or feeding. Today, we are not so different. Eating begins with the eyes, the only thing that has changed is the evolution of the supermarket. Be sure to get people’s attention with packaging that will make them salivate.