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3 Types of Link-Building
That Will Boost Your Site’s Search Ranking
Having the right types of links on your website is one of the best ways to improve your search ranking, increase traffic, establish the authority of your site and improve the customer experience. These are the three types of links that are crucial for your website.
Backlinks (Inbound Links)
According to Google, backlinks (incoming hyperlinks from other websites to yours) are one of the three most important ranking factors (along with content and RankBrain). But while SEO experts used to try to get as many backlinks as possible to improve the search range, that is no longer the right approach. When it comes to backlinks, quality matters. Here is how to get excellent backlinks.
Create valuable content that generates interest. The best way to get quality backlinks is to create valuable content that organically generates links from websites that want to share that content with your visitors.
Find good liaison candidates and ask them to link to your site. Take a look at your competitors and see what sites are linking to your site. A good place to start is SEMrush, which allows you to write the URL of a competitor and see where all your backlinks come from. Once you have created a great content, contact the owners of the sites, as well as other online authorities and influential people in your industry, to ask them to link to your site.
Search for high authority domains. It is speculated that the backlinks of domains with the extension .edu receive an additional search ranking value because that extension can only be used by post-secondary educational entities in the US. Government domains (.gov) also constitute high authority links.
Point to the diversity of links. Google pays a lot of attention to the diversity of links, so it’s better to have a single link from a wide variety of quality sites than many links from a single site. Look for good link perspectives from a diverse group of sites.
Remove or reject bad links. Nobody has to ask for a link to your site, so you can get links from unlikely sites, and that can hurt the ranking of your site. Be sure to regularly check the links on your site with the Google Search Console. If you see a low quality link, contact the source website and ask them to remove the link, or use the link rejection tool in the Google Search Console to ask Google not to take those links into account when evaluating your site.
Outbound Links
Backlinks are the most important type of link, but outbound links (links from your website to other sites) can also improve the search ranking of your site. In a list of the 200 Google ranking factors, Backlinko placed the quality of the outbound link at number 31.
Review the content of your site and identify places where an outbound link might be valuable to visitors to your site, such as a link to a research source or related or more detailed content (such as the link to the complete list of Google ranking factors above).
The creation of outbound links to legitimate sites will not only provide value to your visitors, but will also increase the authority of your own site. Be sure to configure your links to open in a new window, so that the current browser window remains open in case your readers wish to return to your site once they have finished reading the link.
Internal Links
Internal links (links to other pages within the same website) help visitors to your site find related content on your site, which keeps them on your site for longer.
Internal links also help search engines understand the architecture of your site, see how the content of your site is related and identify the most important pages on your site, which can increase your search ranking and allow users can find your content more easily. .
Whenever you add a new blog post or other content, look for opportunities to link the relevant content of your site with the new publication. Conduct a content audit to identify your most popular pages and insert links on those pages to other relevant content to spread the link authority or “juice link” through your site.
Be sure to use anchor text (the highlighted or underlined text in which you click to follow the link) that contains keywords relevant to the landing page instead of something generic like “click here”. To get several links to the same internal page, be sure to vary the anchor text so that you can classify for multiple queries.
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