Would not it be amazing if I could think of amazing content ideas all the time, without any effort? At first, it feels as if this is the case. The concepts flow, the themes are varied and you can not believe how creative you feel. But everyone starts to wobble over time, and finding things to say becomes more difficult. That is the nature of burning.
Once you start to get to this point, and even before, it’s a good idea to have some tricks up your sleeve. One of my personal favorites is to look for analytics to drive the process of generating content ideas.
Monitoring how your previous work has gone is probably the easiest way to dictate what you will write about in the future.
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But how to use the analytical data to create your future content strategy, especially if you are not a technician? Here are some ways:
Monitor Your Traffic Sources and Engagement
No matter which platform you are using, you must have a traffic source option in your analysis program. This function tells you exactly where your traffic is going. That means knowing which keywords showed the most attractive search results, which led them to click on your site in the first place.
1. Google Analytics
Google Analytics offers a variety of functions that allow you to identify the best conversion content, including the most obvious ones (time on the page, bounce rate, etc.) and some more advanced ones such as Funnel Visualization and Goal Flow. Playing with all that can take hours, which I recommend doing:
2. Google Search Console
The Google Search Console is another nice way to monitor your keywords and topics that can attract traffic. To use it, verify your site, take some time to collect data and click on the “Performance” report. Then enable the “Position” and “CTR” tabs to find queries with the highest CTR:
This information will change regularly, so I would suggest checking your traffic sources at least a few times a month. With trends that change over time, your demographics will evolve in your interests. Keeping up-to-date gives a boost to their relevance, which has an impact on their commitment.
Identify Topics Behind Your Old Content
Seeing the type of audience and the topics for which your current content is optimized will give you many ideas to move forward. By understanding if your content was targeted to the specific audience (that you planned) and to be able to assess the actual commitment on the page, the combination of the two data points will help you make more informed decisions in the future.
3. Text Optimizer
Text Optimizer is the semantic analysis platform that analyzes the content of any page, extracts underlying concepts and identifies for what type of audience it was created:
In addition, the tool helps you better optimize your old or new content for the type of audience (search intent) you have in mind. Text Optimizer is a great tool to create more attractive and higher-ranking content, as well as to identify why your existing content is not working as well as you think you should.
Just knowing who is reading your content is another good way to discover what to write. For example, a political publication aimed at an audience of middle-aged readers will look very different from a publication that aims to awaken interest in the political process in adolescents.
The analysis platforms will track the demographics of their largest readers. These data include age, gender, location and, sometimes, other objective interests. Not only can you customize the content for your larger audience, but you can choose to target a different audience.
If you want to start appealing to a different group, knowing who you are currently reading is a quick way to do so.
4. Google Analytics
Google Analytics provides a solid demographic report that you must enable to begin collecting the data.
Keep Track Of Your Authorship Around the Web
Anyone who does not write regular guest publications is missing a great opportunity. Guest blogs give you access to a new readership, establish you as an authority and disseminate links to your own website.
But it is also a good way to see who likes what is outside their network or immediate users. Tracking the results of your guest publications is important. Social networks offer a simple way to do it, such as searching your posts on Twitter or controlling how many shares you have on different sites.
To identify your most shared content on the web, use Buzzsumo’s authorship search,
[From there you can sort the results by number of actions in different social media channels] There are also many free add-ons that will help you identify the most shared content on your blog.
We all know that not all actions are the same. Yes, it is wonderful to have people sharing your post with your friends and family. But such interaction only goes so far. Much better are the actions of socially influential people who have a large number of followers who regularly verify or share their content.
When searching through your shared resources, both on the content of your site and in the external columns, start making a list of any person who is an influential person and has shared it. Then he begins to interact with them, building a relationship.
Content analysis is an excellent way to monitor your progress and generate a brainstorm for future work. It gives you all the information you need to make informed decisions, so it will affect both the content and the way you promote it.
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