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If you’re a company looking for the best digital agency to manage your ads on Google, it’s important to do your research. Google ads include search, display, shopping, and more. Paid traffic can drive purchases, calls and revenue. So, it’s necessary to take your time and choose the right Google Advertising Agency partner.
We know that Google ads are a very big deal. After all, Google controls 71% of the search engine market and its search ads can hide 50% of organic traffic.
Evaluate your company’s needs
Before you start looking for digital agencies, take a look at your needs. A local brick and mortar company will use different Google advertising strategies from a global B2B organization.
This is vital to do whether you choose to work with an agency for the first time or are looking for a partner switch.
Some questions to ask yourself include:
What is the size of your accounts? Do you have hundreds of campaigns that need an experienced agency to manage? Or are you looking for a dedicated account manager to create new campaigns from scratch?
What type of ads are you looking for? Again, Google ads do not include just search. If you’re looking for a strong display ad strategy, you should look for agencies with this experience.
What kind of agency relationship are you looking for? Is a local partner a high priority or not? What about the size of the company and the culture of the company?
Do you need an agency with specific areas of expertise, certification or partnerships? For example, if you’re an e-commerce site and want to increase your game on Google Shopping, you might want to work with an agency that works with an optimization organization.
In addition, if you are currently leaving a digital partner, write down what you do not like and what you need from a new partner.
When you list these requirements, it will make the checking process smoother.
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Look into the agency’s background
Once you get your checklist, you are ready for search agencies.
Here are some things to look for:
Reviews:
Check out reviews in obvious places like Google and Yelp, but do not forget about agency directories. Directory-based platforms, such as the Digital Agency Network, are great ways to get more ideas about an agency you do not get from the company’s website.
Certifications:
Not all Google advertising agencies are created on an equal footing. Look for agencies with the Google Premier Partner badge, which Google grants only 10% of all Google Partner agencies. This Premier Partner badge means that the Agency gets early access to beta versions, custom Google representatives, and others.
Other Google certifications to search for are Google Analytics, Search and Shopping, Display, Mobile, and Basics. If there’s an agency they have, it means they’ve already put work to become Google experts.
Press & awards:
See the agency’s press releases, awards and other awards. The active and up-to-date press and awards section of the company’s website indicates that it is being invested in its brand identity – which is a good omen for how they treat your brand.
Service offerings:
Of course, you know you’re looking for a Google partner. But do you want them to have the experience of the Display Network? Or be a great skill in feeding your shopping? Do you have an interior designer or do you need an agency with a design team? Consider all of these when checking an agency.
Experience in your industry:
Be sure to know if the agency has specific experience in working with your industry and the vertical and target audience. This will help ensure a strong partnership.
Testimonials:
Discovering an agency’s certification gives you a deeper insight into who they are and where their strengths lie. You can also feel free to ask the agency to talk to the reviewer, so you can get more information from other customers who have worked with them.
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