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If you know what digital marketing is, you must know how effective it has become today. Well, it is sometimes found that beginners are faced with some common misconceptions about digital marketing. And, finally,they have to prove early defeat in this challenging market. Believe it or not,I’ve also gone through the same situations. This is the reason why; I think I should tell you what things can have a negative impact on your digital media marketing efforts.
There is no doubt that in this technology-driven world,digital media-based marketing has given business development a new impect us towards faster growth. But here are some common mistakes that a newbie should avoid:
1. Greater consumption of time in the face of less results:the first thing that disappoints a beginner is the time against the results.It’s a fact that there is almost no shortcut to success (except the pay-per-click ad) in the field of digital or online marketing! When you start to market your business online, you have to wait and observe the results for some time. After some results, going back to work on the strategy can lead to the expected results. But this does not mean that you should stop working on marketing tactics based on digital media. One thing that you should remember or convey to your superiors is that the results of digital marketing remain for along time. Once the flow of business beings, it does much better in revenue collection than offline marketing processes.
If you are in a leadership position in a corporation and you are not tweeting, blogging or connecting with clients and colleagues through Twitter, LinkedIn or Facebook, what are you waiting for?
Wait … let me guess …
“I do not have time for that nonsense.”
“My tweets only get me, and my company, introuble.”
“I really do not have much to say, and besides, whowill listen?
“I prefer to keep my social network and my corporatenetwork separate.”
“I do not see the benefit of singing about mylife.”
Now … let’s address these one by one …
“I do not have time for that nonsense.”
If you have time to read the news about morning coffee, on the train or at your desk, you have time for social networks. While getting started on social media requires some time and effort in advance, staying up to date can be as quick and easy as your morning coffee.
If you are like most, you are receiving your news online.You browse to your favorite news site, jump to the news topics that interest you, scan the headlines for what you need and read the articles. Add just one step to that process, and you’re involved in social media marketing.
Let’s say you are the leader of a window manufacturing plant in Minnesota. His daily online news scan revealed breaking news about new tax credits for energy-saving home products, including windows. Good news for you!This could well mean that the demand for your product will increase. Now,instead of just reading that article, smiling and continuing with your day, why not use social media to help spread the word? The article you just read probably had some small icons to share with the world next to it. If you have a Facebook or Twitter account, sharing those news is as easy as clicking on those buttons. Instantly, your Facebook wall or your Twitter “What’s happening?” box is filled with the title of the article and a link to that article. Add your two cents, click on the Share or Tweet button, and voila! You have just committed to customers, colleagues and friends with news about your industry.
“My tweets only get me, and my company, introuble.”
While we hear news almost daily about celebrities, a thletesor politicians with loose lips that publish confidential or controversial information through social networks, there is a way to take care of that. Use your head! You are 100% in control of what you transmit to the world on social media. Publications on social networks should be published with the same scrutiny as you would with an email or any other form of communication that is a permanent record.
“I really do not have much to say, and besides, who will listen?”
If you are a corporate leader, you must have a lot to say.You have made your way to where you are today by exhibiting high level knowledge and thought leadership in some way, shape or form. You may not haves how it in writing, but you have shown it. Your thoughts and ideas have the ability to move the business forward. By sharing them with others, you are showing superior experience in your field of work, and you are being recognized by others as an expert in the industry.
So, who is listening? Who is not listening? If you have done your initial work to gain followers and connect with clients and colleagues,they are listening. And after they listen, if they like what they heard, they share. The viral legs that your intellectual leadership can have on social networks are tremendous!
“I prefer to keep my social network and my corporatenetwork separate.”
That ship, my friend, has sailed. The days of 9 to 5 and the’work / life balance’ have been simply replaced by ‘life’. Life is work. Work is life. The news is everywhere, all the time and conversations with friends,family and colleagues are a mix of business and personal. We share with our families what is happening at work, and we share with our colleagues what is happening outside the office.
While you may choose to have separate Facebook or Twitter accounts for businesses and personals, it should not mean that you keep personal all social media activities and stop using them for businesses.
“I do not see the benefit of singing about mylife.”
For each individual, the benefits of communication through social networks are different. For corporate leaders, here are some.
The first is relevance. In order for you to remain relevant,with your customers, your employees and your colleagues, you must exhibit a mastery of how business is done today. To resist forward movement, technology or change is a sure way to become irrelevant quickly … I dare say”old”. Oh!
The following is the exhibition. For both companies and individuals, corporate leaders have become brands in themselves. CEOs are often in front of the cameras and appear in news articles. The public wants and needs to hear what they have to say. By showing your great knowledge of the industry and business through social networks, you have the opportunity to build your personal brand. This not only helps your company to be relevant in the eyes of customers and shareholders, but also helps your own personal marketing. And you never know when or where your next big opportunity is.
Connecting with clients at a deeper level is probably the most important benefit when participating in social networks for business. If you have ever seen ‘Undercover Boss’ you can see how corporate leaders easily disconnect from their customers and employees. Ten hours a day in a corner office doing calculations and planning the next big thing has a tendency to isolate you from the things that make your business thrive. The use of social media marketing to connect with people, listen to their comments and engage in a dialogue on a regular basis should be of vital importance to you.
In agreement. You’re convinced You need to be there. Now what? The immersion of a corporate leader in social networks must be done methodically. You need a plan to get there and to move on. Depending on the size and scope of your organization, you should consider developing a social media plan with a social media consultant. You do not do marketing and advertising of your company without a plan, why should social networks be different?
