As a small business owner, your website is your digital business card. Your site lists your services, shares your brand’s history and helps users decide why they need your business. Attracting visitors to your website can be the hardest part of Digital marketing Agency Dubai UAE, and even the most beautiful websites will have difficulty getting visitors if customers don’t know they are there. That’s where blogs can help.
Blogs are a great way to attract a wider range of customers by answering the questions they are looking for answers to. In this post, let us help you discover more about blogs and how your company can implement them in your overall marketing strategy.
Which Companies Can Benefit From Blogs?
Simply put, most companies will benefit from the publication of periodicals in the blog. E-commerce sites can use blogs to link directly to their products. This is especially successful when the issue is discussing a common problem that customers face and a sale is the solution. For example, the blog of a fashion company entitled “How to dress for work in summer” could analyze the difficulties of finding appropriate attire for work in hot climates and at the same time spray links with your seasonal office clothes.
Service industries can use blogs to position themselves as the leader in their field when discussing ideas and problems that customers might be facing and offer advice on how to address them. These blogs can also show a more fun and human side of your business. Imagine a pest control contractor who publishes a blog entitled “The 10 main dummy pests you would not want in your home” (no doubt on the list would be the Baby Demogorgon of Stranger Things). At the end of any blog, a call to action reminds customers that the product or service they need is just a click or a call away, and the phone number is there.
Establish Yourself as a Thought Leader
If you exist in an industry that is mature with competition, having a regular and relevant blog is a sure way to establish yourself as an expert in your field. If the content of your blog addresses common problems that your customers are experiencing, you can list all the different solutions that your company can provide in a conversation medium. Over time, this helps build trust in your brand as a source of information for your area of expertise.
Improve Your Organic Traffic
There are many factors that affect your ability to reach the best search engine results. Of course, keywords and other SEO strategies are important, but blogs can also play a role in your organic traffic. First, blogs are a great way to answer questions; from “What is …?” until “Why …?” People love to look for answers. If your blog provides the answer, you may find the best result before. Second, search engines always try to provide the most relevant and recent results to their users. By regularly updating your blog, your website will always have new content to offer.
Generate New Leads
Blogging is a long term strategy. It will not generate leads overnight, but will nurture new leads as it takes customers through their shopping trip. About 96% of your website visitors are not ready to buy your product or service, but they came to you for some reason. If you can provide the other content or information you may be looking for, you can feed them during the first stage of the buyer’s journey; awareness and research Over time, they will build confidence in your brand and recognize you as an intellectual leader and, finally, when they reach the purchase stage, they will be on your radar. Alternatively, if your website does not have the information they need, you run the risk of losing them forever.
Find A Way to Avoid Ad Filters
Consumers are becoming smarter; If they don’t want to see certain types of ads, they can block them. Using special filters such as Ad Blockers, paid advertising methods are often rejected at the door, which means that your pay per click methods need a helping hand to land your business on a customer’s screen. Blogs will not be affected by any type of ad filter and can nurture new potential customers at the beginning of the buyer’s journey, as discussed above. For customers who prefer a smooth sale, a blog is an excellent way to add value to your sales pitch by sharing information with them on a topic of interest and positioning your business as the solution. With a recent Google update catapulting the need for organic and engaging writing, there has never been a more crucial time to start blogging.
Our Expert Writers Can Help You Build Your Blogging Credit
You are the authority in your field; We are the authority in ours. Our expert writers can write blogs that address the important problems that your company handles on a day-to-day basis. We will work with you to define topics that fit your business and help you design a blog strategy that achieves all your goals. From the creation of short or long format blogs to the compilation of documents for corporate use, our content writers are ready to join your marketing team. Start your blogging journey by talking with a Napollo consultant.