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THINGS TO CONSIDER WHEN DESIGNING FOOD AND BEVERAGE PACKAGING
Food and beverage packaging plays the most important role. This is because today’s customers have become more demanding when it comes to packaging appearance. They want their food to come in tempting and attractive Food Packaging Boxes. It is the reason why brands have started to pay more attention in the manufacture of food packaging. However, designing packaging is not as simple as it sounds. You will have to take into account many things. Next, in this article, we mention what to consider when designing packaging for your food. To learn about them, follow this article.
1. Visually attractive
First things first, your packaging must be designed in a way that you can attract customers no matter what. You should keep in mind that there will be so many options in front of them, and they will make their decision to buy based on which packaging stands out the most. Design images should speak to clients. However, the design of your packaging must be synchronized with the tone of your product. If not, then forget that you will be able to get the attention of your potential consumers.
2. Clarity in the design of food packaging
When customers buy food, they choose the product they want. In addition to being attractive, packaging must convey a clear message to your customers. When the packaging is not beautiful, customers choose products based on factors that fit their requirements. However, most packaging designs make it difficult for customers to make their decisions. For example, you’ll often find children’s juices, healthy juices, and sugary juices on the same shelf. The packaging is generally designed so that consumers can quickly tell a child’s healthy juice. On the other hand, if the packaging of even different types of products is similar, customers become frustrated and do not buy branded products. You don’t want to frustrate your customers and provide them with what they’re looking for in the packaging.
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3. integrity
If you want your customers to buy your products over and over again, you must build their trust. Trust relies heavily on maintaining the integrity of your products in one piece. You may have come across products that look completely different from how they are described on the package. This happens a lot with food packaging. Most brands will only edit images of their products for packaging, while some will dramatically change how that product actually looks. What this does is create a false expectation about the food product that the real product can never meet. This doesn’t really mean you can’t edit the image you can, but the important thing is to keep it real and never falsely advertise your food products.
4. Consistency
Keep the design of your food packaging templates consistent with your brand. For example, if your products are simpler, vibrant and bold colors will look completely fake. These colors will not really represent your products well. Stay authentic and choose the colors that represent your brand and your food. Also, keep track of what your competitors are doing. If you’re not the only brand selling similar products, just a hint of color can significantly help your products stand out from your competitors’ products. Color can be extremely effective in capturing the customer’s focus. Red, yellow, pink and green can be very eye-catching, and food products generally come packaged in boxes with these colors. Choose colors that truly represent your products.
5. Versatility
Your food and beverage packaging design has to be versatile. There is a reason why the quantity of products in the stores has increased, and this is the reason why the brands always present more and more products. With food, it prevails that brands are continuously releasing new flavors. But this can be very challenging when you have to bring different labels while keeping the entire packaging design the same. Therefore, the design of your food packaging must be adaptable to a variety of products that you plan to launch in the future.
6. Impact on the shelf
Brands and designers are not the only ones considering food packaging design. As the name suggests, shelf impact is something that determines how well your product performs in packaging and how impactful it is. Grocery stores and food retailers always pay attention to packaging design and even pay attention to the way products are displayed on the shelves.
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