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The real estate market is heavily based on its network and connections. This is the reason why the real estate sector has radically shifted, from the traditional range of action to digital networking. The best way to generate leads, connect with a wider market and raise awareness is through digital marketing now, no longer knocking on doors and cold calling. Adapting and embracing change in the marketing landscape is a prerequisite for success in the real estate sector these days.
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Check out these strategies to find out how digital marketing can help you navigate the real estate market and outperform the competition.
1) Optimization For Search Engines (SEO)
With Google’s quick searches dominating the real estate market, paying attention to SEO is critical to success. The optimization of your website is necessary for the search engine results page (SERP) to obtain greater visibility and exposure. Most home buyers / sellers use their online resources to search for real estate agents and new homes. An improved online presence not only exposes you to more customers, but also assures them of your reliability and commitment to professionalism. According to a study conducted in 2019, 48% of homebuyers start their online search on search engines. Worrying about your SEO also involves optimizing your website, improving your social media and will have a better impact on your search engine results page (SERP).
2) Pay-Per-Click Advertising (PPC)
One of the most effective digital marketing strategies is pay per click advertising (PPC). PPC targets a specific market through paid advertising. This is an economic strategy for increasing ROI and generating local leads. Geographically targeting your ads is an impressive and effective way to narrow a specific market where you are buying / selling homes. Another great trick is to add an ad extension. There are several types of ad extensions such as the location extension, which provides users with a number showing the distance to your location, a call button and the address. You can also add a price extension, this is a relatively new feature that gives users a quick glance at your prices.
3) Increase Exposure Through Content
As a real estate agent, you represent your brand, with this in mind you have to worry about your digital presence. Digital marketing offers many tools that allow you to expose your name and get in touch with a wider market. One of these tools involves creating content such as blogs, infographics and posts. Clients are more likely to trust a real estate agent who educates them and provides information. Lyfe studies have shown that 70% of Internet users want to get to know products through content compared to traditional advertisements. Releasing relevant content makes you a leader in real estate, with long-term results in digital exposure. Content curation develops an audience of potential customers and will help capture more leads.
4) Videos Are The Next Big Step
As more and more customers reach their phones to find their dream home, video marketing is becoming one of the most promising strategies. Video marketing helps increase lead conversion rates and can be done through virtual tours, going live on social media or videos for PPC. The real estate sector is one that promotes video engagements with customers, a study shows that 85% of buyers and sellers want to work with an agent who uses videos as part of their marketing activities. Not only does it facilitate the process for your customers, but it is an economic strategy for you and provides customers with a sense of reliability. By harnessing the power of digital marketing, you are driving your business at a faster pace, outperforming the competition.
The real estate sector is a sector in constant evolution and it is therefore essential to implement digital marketing strategies to be successful. Establishing an online presence, increasing exposure and reaching a wider market are all the advantages and benefits that derive from digital marketing. Log out on the platforms and take advantage of the beauty associated with digital marketing in the real estate sector. Tweeting, SOLD, sooner or later.
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