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6 Most Important SEO Ranking Factors For Real Estate Websites
Search engine optimization (SEO) is not just about content with relevant keywords. Although this aspect of SEO has a lot of weight, more goes into a strong SEO strategy for real estate websites. When you want to get results, you must delve into the website in components such as the URL, the use of social networks, the organic backlinks and the general structure of the site. It does not even stop there, so it’s important to know the following list of important classification factors for real estate websites.
On-Page SEO for Real Estate
On the SEO page is where you will use your keywords. You must have keywords in the content, but also in the title tag and the meta description. You can also use keywords in the alt tags of the images. This is called “image optimization” and is important because search engines cannot see images. Search engines rely on alt tags to properly index an image.
Search engine algorithms also prefer fresh content. This can be achieved by updating the content as necessary and publishing regular blog posts on the website. As you update the content and publish new content, it is good to make sure to link internally to other pages of the website. This creates a hierarchy that visitors and search engines can follow.
The Website’s URL
It’s good to have a keyword in the URL. This is an SEO strategy on the page that is important. To do that, make sure that the “slug” after .com in the URL is the title of the page. If the title of the page contains the keyword, you are in the business. This sends a positive signal to Google.
Outbound Links
Another important element of SEO on the page are outbound links. Find an authorized source and link to it. It is a way to send a user to another site to get more information about a topic. Why do you want to do this? It’s because it’s a Google trust factor. Make sure these links are used sparingly, as many can damage your own PageRank. The decreased PageRank damages the search visibility of your real estate website.
Off-Page SEO for Real Estate
Off-page SEO involves tactics that are carried out off the website. Getting inbound links is a good strategy because they show that other websites trust your website. However, you want to make sure that these links are acquired organically. Registering in business directories can do more harm than help. This has made the directory an obsolete link building tactic. Think about quality over quantity when it comes to links. As a real estate website, many of your links will naturally occur because people will share listings of properties on your website. Most of these actions occur on social networks.
Social Media
By using social networks to give online momentum to your real estate business, do not rely on Facebook alone. Make sure you have a Google My Business page, participate on Twitter, use Instagram and make an impact in the social media world so that people share your content. Shared content means more traffic. More traffic translates into a better ranking.
Real Estate Website Structure
Of course, the coding of the website must be clean. A good web designer will make sure that there is not a lot of “junk” in the code that can clog the website. A good web designer will also make sure to have a site map that helps search engines index all web pages. There are also some trust factors that should be included. Some of those factors include:
- A full page of “About us”
- Social network accounts that are active.
- A domain name that is at least two years old (this comes with time)
- Whois information (website registration) that matches your contact information
- Check inbound links from time to time to make sure they are reliable, so you can eliminate those that are not
- There are not too many outbound links throughout the site.
- A website optimized for mobile devices so that it can be viewed on any device
- A domestic server
- Integration of Google Search Console (verification accounts)
These are not all confidence factors, but they are very relevant to real estate websites and should be taken into account.
SEO Checklist
If you really want to delve into the SEO for your real estate website, you can check out an SEO checklist. The list has approximately 200 elements that range from the length of the domain to the duplicate content in the same website. If you can hit as many points as possible on your website, and those described in this article are the ones you want to go to first, then you can significantly improve the ranking of your website.
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