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The best indicator of a successful website design is an increase in the number of visitors turning into active users. In the end, a person can leave a page if they don’t find the information they need or if the site design looks annoying and inconvenient.
What are the main signs of bad design?
- The site is not displayed correctly on many devices.
- Competitors’ sites look more attractive to visitors.
- Most site visitors don’t become buyers and leave the site quickly.
- Site pages occupy low positions in the search.
- Difficult site navigation and complex function settings.
- The site design has not been updated for a long time and is outdated.
If you notice that your site is showing one of the signs listed above, it means that it is time to make changes to the design and functionality of the site.
Redesign of a site involves changing the external components of the site and its individual elements. But it also means that the changes themselves can affect the entire structure of the site and pages in general.
Also, it often happens that your project has outgrown the capabilities of the current site, and there is a need for new functionality or changes in the logic of the current elements.
We’ll talk about how you can safely and efficiently redesign your website and take your business to the next level.
What is UX?
At first glance, the term “UX design” may seem deceivingly simple. At the same time, it is very vague, and if you ask different people to explain this concept to you, their answers will be very different.
In the acronym UX (User Experience, User Experience), many people think that this is design. However, this concept actually entails much more. UX design includes various components:
- Information architecture
- Interactive design
- Usability (Usability, that is, convenience, practicality of use)
User experience is the overall user experience of visiting your site from start to finish. It is very important to include UI UX design in the early stages of creating a site or application, because a well-designed UX will help create not only a logical, convenient and useful site, but also significantly speed up its development.
To gauge the user experience of your site, simply ask these questions:
- How fast does the site load?
- Is the site structure clear and logical?
- Is it possible to browse the site on a mobile phone without problems?
- Is the content of the site clear to visitors?
- Why can visitors leave a site without making a purchase or doing anything at all?
- Is there anything else that will improve the user experience on the site?
Poor user experience most likely results in lost leads. And he or she will leave the site with negative sentiment towards your brand.
In fact, there are many alternatives for visitors. Therefore, if the user experience on the site is poor, potential customers will find everything they need elsewhere.
Getting started on a project
A few simple rules to save you time and money.
Find a good web design company
The cost of a website in any agency is the sum of hours spent by specialists. Therefore, the web company must write down what this estimate is based on. Require a breakdown of work into stages, with the cost and timing of each stage. You can also agree to pay for each stage separately based on the results. This will avoid many unpleasant situations.
Control the process
Check the work plan in advance. Also feel free to ask for a progress report for each step so you can see the results of the work. Without your approval of the results of the previous stage, the team of specialists will not be able to proceed to the next. This cooperation scheme allows you to control the work of the agency.
It is also a good idea to clarify how many changes in the design will be, at what stages, how the project will be tested, and the conditions for supporting your site by the agency after the release. It is considered good practice to provide four revisions of the homepage design, product testing cycle in the final stages of development before release and after the launch of the site.
Why pay attention to WordPress
WordPress is considered to be one of the best and by far the most popular web platform in the world. In terms of usability, security and versatility, WordPress is the leader among all existing CMS.
WordPress advantages:
Simplicity
If you know how to use Microsoft Word, you can easily master WordPress. With this CMS you can easily create and upload your own content to your website without involving outsiders! It’s also easy to manage content.
Functionality
WordPress allows you to add various features to your site using plugins, and they are almost always free. There are tens of thousands of plugins, and they have great ratings, reviews, and support. Plugins are installed in just a few clicks.
Affordable cost of web development
A large community of WordPress experts agree that the simplicity and functionality of the service provide a low cost of creating and maintaining even large sites (websites of such global brands as Bloomberg Professional, Sony Music, BBC America, The Walt Disney Company, The Rolling Stones and many others).
Safety
Site security is guaranteed by regular updates of WordPress, as well as its themes and plugins. While updating WordPress doesn’t speed up the site in any noticeable way, developers often optimize the code in updates. Requests are processed faster and as a result we get an increase in speed.
In addition, developers regularly release vulnerability fixes in updates to keep the site secure.
Search engine friendly
After installing the appropriate plugins, WordPress turns into a perfectly optimized system. It contains a user-friendly URL structure, a sitemap, auto-generated meta tags, and easy manual editing without duplicate pages in just a couple of clicks. As a result, you can save a lot on search engine optimization.
SEO. Search engine optimization
SEO refers to search engine optimization or the ability of a website to attract visitors from Internet search services (Yandex, Google, Bing, etc.). The more potential customers visit your site, the more conversions you will get.
Search engine optimization begins at the stage of creating a website concept. This is because site architecture, page structure, and technology stack can have a critical impact on SEO. As practice shows, it is more difficult and expensive to correct mistakes made at the initial stages. Therefore, a professional web agency tries to take SEO factors into account from the very beginning. The redesign allows us to fix many errors and significantly improve internal optimization.
Internal search engine optimization
The actions of competitors, changes in user behavior and information from analytical tools about the real behavior of visitors often require improvement of the site pages.
Internal Search Engine Optimization includes content optimization, user experience improvement, meta tag optimization, internal link optimization and site structure optimization.
Website technical optimization is also important. Using custom tags, adapting to mobile devices, and improving page loading speed are critical to improving a site’s rankings.
External search engine optimization
After internal optimization, you can use external website optimization, which includes various methods.
For example, backlinks can boost your site’s search rankings. Links are also a source of additional traffic to the site.
SEO professionals use posting articles on other sites (guest blogging) as reputation management.
If you use SEO techniques incorrectly, then the site may suffer. Search engines use sanctions to remove pages from the index. Therefore, it is important to entrust your website SEO to professionals.
Marketing
Marketing is an essential ingredient for online business success. Here are some essential marketing features to help you achieve your business goals.
Create a marketing strategy
A marketing strategy allows you to differentiate yourself from the competition, as well as help you create a sound business promotion plan. This is the basis for further customer acquisition activities.
Research your leads
Marketers use a wide variety of methods and tools to identify target audiences, as well as their needs and efforts. Research helps you understand how you will attract visitors to your site and convert them into customers.
Conversion Marketing
The main goal of conversion marketing is to increase the number of actions on the site in relation to the number of visitors. This could be a purchase, a phone call, a file download, or watching a video.
The marketer must create the necessary conditions under which the visitor will go to the desired destination on the site.
Marketers also plan promotions, events, sales and other activities to significantly increase conversions.
Web analytics tools
With web analytics tools, you can get data about how visitors use your site. You also need to measure the effectiveness of website promotion in search engines.
Marketers use special tools to collect and process information, and then use this data to create reports and improve the site.
Website promotion
In addition to search engine optimization, there are other channels for promoting the site, attracting visitors.
Content marketing is an effective method of website promotion using content. Interesting and useful articles, infographics and videos attract more visitors.
Social media marketing (SMM) provides a flow of customers from social media.
Paid Internet advertising also remains an effective way to attract customers.
Conclusion
If you have weighed all the pros and cons and decided to redesign your website, then it is very important not only to choose a good contractor, but also to have at least a superficial knowledge of UX, SEO and Internet marketing. In any case, it will allow you to formulate clear requirements for a web company and help track results.
We hope that the presented material will help you not only save your time and money, but also help bring your business to the next level. if you need services visit links given below.
