Optimizing your e-commerce site for SEO can quickly turn out to be time consuming. There are so many aspects that can affect your organic performance that sometimes you don’t know where to start, especially if you don’t have enough time and resources on your end.
It’s important to remember that often a combination of a few small changes can have a bigger impact on your site’s performance than massive structural changes which can require a lot more resources and take longer to impact.
To help you focus your optimization efforts, we’ve put together some tactics you can put in place to boost your online store’s SEO performance from a traffic and revenue perspective.
Our SEO Company in Lahore focused on three different types of opportunities:
Quick wins, relatively easy to implement and not requiring a lot of development resources. They will allow you to avoid major development projects and continue to optimize your site in difficult times, with limited resources.
Actions that will increase conversion rates to get the most out of the traffic you direct to your site.
Recommendations maximizing the impact of all the actions applied on your e-commerce.
Use customer reviews to improve product pages overall
One of the most common issues that e-commerce companies face is uniqueness of content, especially when it comes to their product pages.
Due to the large amount of products on a site, and the similarity between many of them, webmasters often end up taking product descriptions directly from the manufacturer’s website, or creating a few that will be then reused for several similar items.
This can lead to multiple issues, including allocating more Google resources for indexing, content duplication, and keyword cannibalization (a scenario in which multiple pages compete for the same keyword, resulting in often a lower SEO positioning). Therefore, it is quite common to see Google canonize several products together (ignoring the canonics declared by the webmaster), which results in the total disappearance of the products from the Google index seo servives in Lahore.
To avoid this kind of scenario, you need to make sure that your site’s product pages have enough unique content. However, this is easier said than done. One of the best ways to do this at scale is to allow and encourage your customers to leave reviews on your product pages. This type of user-generated content can be one of the best ways to tackle content originality as well as freshness by providing a source of relevant and original content to your pages.
✅ Finally, reviews are also seen as a mark of trust on Google’s part and can help users choose between similar products and ultimately encourage them to make that purchase.
If you implement opinions, do not forget to add structured data markup on products . This will allow you to encourage Google to display enriched results for your products including their rating, the number of reviews, their price or even their availability.
While implementing this feature on your site might take a bit of development work up front, it will only require little maintenance (if implemented correctly) and its benefits will most likely be noticeable over many. of pages on your site, which will make it a major asset for both organic traffic and conversions.
Note that today, many CMS like WordPress (thanks to plugins) or Shopify allow you to easily integrate structured data tags for your products.
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Boost the content of your category pages (on mobile and desktop)
Before anything else, keep in mind that category pages are your queen pages in SEO. They are the ones who will mainly position themselves on keywords with high search volume.
From a user experience point of view , these pages presenting a choice of several products are likely to be less deceptive for the user, who will spend more time consulting them than product sheets. On a category page, the choice of products offered maximizes the chances that the Internet user will find what they are looking for on your site.
These are pages generally located at the top of the site hierarchy (depth levels 2 or 3). As a result, they will be more easily crawled by search engine robots and more accessible to users via site navigation.
They allow you to position yourself on several keywords that are part of the same cluster . Thus, with its different products and prices offered, a category page can be positioned on a bunch of top-tail, middle-tail and long-tail keywords. For example, a “Dress” category can be positioned on “Dress”, “Trendy dress” or even “Cheap dress”.
These are long-lived pages . Your category pages (unless there is a massive restructuring of the site) never disappear and have little chance of being deleted, unlike product sheets which are short-lived pages, regularly deleted due to new collections or out of stocks.
Back on topic. Regarding content, it is very common to see online stores with a number of category pages that are very similar to each other.
In order to differentiate them, and to ensure that they are optimized for the different user intentions , many e-businesses have enriched the content of category pages by adding text snippets at the top or bottom of their template. pages.
A good way is to add relevant content and make sure it incorporates the keywords you have targeted. However, this method is often poorly applied, which means that this content is not actually indexed by search engines.
In many cases, the content is embedded in the raw HTML code of the page, is displayed on the desktop version of the site, but not on mobile! However, we know that Google, through its Mobile-First Index , visits and takes into account the mobile-friendly site as the main version.
This difference in content between display on desktop and mobile is a significant brake on the growth of your SEO visibility. This is what we are seeing for the.
In fact, you can see below that the “Women’s Perfume” category of the site (flagship category of the brand) displays an introductory text on a computer at the top of the page. In addition to its privileged location for SEO (at the top of the page), this text contains synonyms that can enrich the semantic field of perfume such as “eau de toilette SEO services in Lahore.
Internal mesh as a magic potion
While internal links are important for all kinds of websites, they can be the key to successful e-commerce sites. However, this networking strategy is often one of the biggest challenges for online stores, mainly due to the generally larger size of these sites, as well as the limitations of CMS and their templates / page templates.
⚠️Pages with greater click depth (ie further “at the bottom” of the architecture) receive fewer links, less PageRank and, therefore, tend to be crawled more infrequently by web bots. search engines (and Internet users). In the case of e-commerce sites, this reduces the likelihood that a new product page will be discovered or an existing page will be crawled again, which contributes negatively to the overall performance of the site in terms of traffic.