The real estate sector is driven by the brand’s reputation and consumer perception. Real estate agents depend on their consumers, tech-savvy consumers. These days, potential new home buyers are doing a huge amount of research online. In fact, 90% of homeowners use online sources to find their next home. This means that the online presence of a real estate agent must be phenomenal, as well as his SEO.
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What Is SEO?
SEO stands for Search Engine Optimization, it is the process of improving a website so that it appears higher on the page of a search engine. SEO leads to an increase in traffic through various methods. The increase in organic search traffic can be achieved through many tactics such as: creating information content, creating an intuitive website, a secure website and on-page SEO. In 2019, every realtor should be aware of the importance of SEO and learn how to optimize their website to get more traffic and leads.
Step 1) Placement Of Keywords
Keyword placement essentially defines a list of keywords that you want to rank in searches. When the customer searches online, enters certain keywords, your goal is to target the words you want to search for. Without targeting your keywords and trying to position yourself high on the search engine, you are in the dark. How do you expect to be found if you hide?
Step 2) Optimization By Content
The blog plays a vital role when it comes to SEO for the real estate sector. A blog that is constantly being released, with high quality and related information can make a big difference to your website. Blogs not only attract viewers to your website, but keep them online longer. The blog also helps target long-haul keywords, according to the search engine Land, 70 percent of all online searches are long-tailed keywords. These searches are more targeted and come from potential buyers who know what they are looking for.
Step 3) Google My Business
Google My Business is your best friend. Embedding a Google map on your website is one of the most effective tools to help customers find you. Having a map allows Google to recognize that your business is legitimate and to know where it is located. This allows search engines to find your company faster. Another important thing to consider is having the correct number and format online. Make sure your phone number uses a dash or parenthesis to divide numbers for a simple call to a number.
Step 4) Localized SEO
Localized SEO helps real estate agents promote their business to local customers. According to Google, 46% of searches have local intent in them. For these types of searches, it is important to integrate keywords that target a local area or neighborhood. Localizing your website, targeting a specific city and releasing content related to that area are all wonderful tactics for localized SEO. Are you ready to take on SEO and be a leader in the real estate sector? The key is to stay creative. Implementing these SEO strategies will allow you and your company to dominate the search engine pages, increase traffic and generate more leads.
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