The transition from computers and laptops to smartphones was quite fast. According to We Digital’s global digital report, the number of smartphone users worldwide exceeded 5,135 million. Contrary to the predictions of the skeptics, the mobile app development company did not become a bubble or a “volatile trend”, doomed to diminish, like a charge on an iOS 11 battery 🙂
Mobile applications are a culture to which we are all accustomed. According to Statista, by 2020, mobile applications should generate $ 188.9 billion in global revenue.Previous statistics indicate that 2020 is likely to bring even more popularity to the development of mobile applications for Android and iOS. We will see new trends in mobile application development or significantly improve what users are already using.
With the start of 5G network testing worldwide, application development will begin to change. At the time of writing this article, the integrated chips are improving, and this year will give mobile application developers more options. Fans of augmented and virtual reality already feel the adrenaline rush!
1. Accelerated mobile pages through AMP and EMM
AMP (Application Performance Management) lists were integrated into Google search in 2016, and since then, developers have not looked back.By implementing them in the application environment, developers were able to use this version of HTML to better perceive and retain users, and instant Facebook articles about this are one of the many success stories. These monitoring tools and metrics that help eliminate minor errors and improve overall performance should be the main product for 2020.
2. Machine learning and artificial intelligence (AI)
Artificial intelligence and machine learning have improved their capabilities in mobile applications, more than we could have imagined. AI manifests itself in the form of chat bots. In fact, Siri and Alice are some of the main evidence that machine learning and artificial intelligence are an integral part of mobile applications.The growing demand for machine learning and artificial intelligence in the form of virtual assistants and chat bots is what 2020 will bring us.
3. Increased demand for mobile accessories and IoT
Thanks to Apple, limiting availability goes beyond the equation. Application developers are considering for and will develop applications for mobile accessories, essentially for smart watches.Currently, the watch and fitness industry is focusing on smart watches, but some large companies, such as Zomato and Uber, have invested in the development of other applications. 2020 promises to bring more portable mobile accessories: watches, motion trackers and more.
According to Statista, the global chatbot market is projected to grow to $ 1,250 million by 2025. This is more than $ 1 billion more than in 2016. You can simply conclude that chat bots are an integral part of digital reality. Chatbots will now act (in fact, already) as virtual assistants in mobile applications. Thanks to the advancement of artificial intelligence, chatbots are now easy to integrate into applications without complex coding. A pretty interesting digital commerce infographic shows that up to 50% of B2B shoppers prefer self-service CRM. Chatbots are a new way to expand your customer relationship management system.
5. Augmented reality and virtual reality will affect mobile strategies.
Pokemon Go may have been a temporary storm on our coast, but AR and VR are here to stay. The company’s revenues are expected to exceed $ 200 billion by 2020, and developers are expected to create mobile applications related to augmented (AR) and virtual (VR) realities.
6. Mobile wallets and payment gateways
Contactless payment methods are what customer’s demand of all the applications they use. There has been a gradual but significant change in how users prefer to buy. We gradually move from cash to credit, debit, mobile wallets and digital currencies. Therefore, mobile commerce has successfully become the preferred method of purchase. For companies in 2020, it is important to be able to create excellent applications, integrate payment gateways, as well as mobile wallets (such as Amazon Pay, Google Wallet, PayPal, etc.) that provide secure encryption.
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